GTM & Prospecting

From ICP brief to verified list. Minutes, not days.

Describe your Ideal Customer Profile (ICP). Salmon finds the companies, qualifies the contacts, verifies the data, and delivers a signal-rich list directly into your CRM — ready to work.

5–6 hrs
of analyst work per list — eliminated
3.2×
more pipeline from same headcount
< 1 day
from brief to verified list in CRM
What you get

What changes on day one.

Precision targeting, not database filtering
Salmon researches and qualifies against your exact ICP criteria. No generic lists to clean afterward.
Buying signals included
Funding rounds, leadership changes, hiring surges — attached to every prospect at the moment of delivery.
Verified before it hits your CRM
Emails deliverable. Titles current. Companies active. You get finished leads, not rows to clean.
The real problem

You're not buying contacts. You're replacing a research workflow.

Most data vendors charge per contact. That model made sense when you needed a phone number. What your team actually does is research — building multi-criterion queries, pulling from multiple sources, filtering noise, enriching context, formatting for CRM. That's not a data purchase. That's analyst work.

Salmon is your outsourced GTM research team. You describe the problem — "find me 200 Series B SaaS companies in the US that hired a new CRO in the last 6 months and use Salesforce but not Outreach" — and Salmon executes the entire workflow. Query logic, multi-source verification, enrichment, deduplication, delivery into your stack.

At enterprise scale, this work consumes entire analyst teams. Salmon replaces that research loop entirely — from ICP criteria to verified, CRM-ready contacts.

How the market works
ZoomInfo / Apollo
Static databases with per-credit pricing. Broad coverage, but records decay the moment they're exported. You're buying data, not research.
Clay
Powerful enrichment workflow builder. Requires ops expertise to configure and maintain. Great if you have the team for it.
Manual BDR research
High quality when done well, but 5–6 hours per list is time your reps should spend on conversations, not spreadsheets.
"Salmon replaces the research workflow entirely. You describe the ICP, we deliver the list."
Practitioner perspective
I gave Salmon one ICP brief and had 280 verified contacts in Salesforce by end of day. That research would have taken my BDRs a full sprint.
VP Demand Generation B2B Software · 400 employees
Common questions

Things we hear on every call.

We already use ZoomInfo / Apollo.+
Our BDRs do this manually.+
How does it integrate with our CRM?+
Next step

See a list built for your ICP.

Give us your target criteria. We'll deliver a verified prospect list in real time — no slides, no setup.

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